How Video Helps us With our Marketing?
We see videos everywhere. We are more attracted to the things that are moving. We want to see videos more than images and texts. If Harry Potter’s moving pictures could be possible, I guess everyone would want to have one. It is because videos are exciting than plain images.
According to studies, 63% of businesses have started to use video in marketing, and out of those 82% of businesses feel video is an important part of the strategy.
Why are videos more effective than any other medium?
1. Video has both auditory and visual sense
Motion and sound catch people’s attention and that is what present in every video. Videos can deliver message even without the use of texts or words. All they have to do is watch the video. Videos appeal emotionally, while the texts or images are more likely to attack logically.
2. Videos hold people’s attention
They just don’t grab people’s attention, but they also hold them. As mentioned above that video strikes emotion, In fact, videos get 1,200% more shares than images and texts combined.
3. Videos are easily to be remembered
Be honest, sometimes, you don’t remember the thing you have read. But there is a higher chance that you’ll remember what you saw or watched. Statistically, about 90% of the information transmitted to your brain is visual.
How does video help us with marketing?
1. They boost conversions and sales rate
80% of conversion can increase by adding a video on your landing page, and 43% of consumers want marketers to come up with more video content. It is unlikely to share with your friends an email, but they there is a higher chance that they will share it if its a form of video. Another study shows that visitors were 144% more likely to purchase a product or service after watching a product video than those who did not.
2. Videos build trust
Mark Schaefer of Schaefer Marketing Solutions said, “The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.” Videos build trust as it ignites the emotion of the viewers. The consumers are very meticulous in choosing the best product for them. Some of them find pictures sketchy and could be fake, but when you show them a video that shows the product in real life situation, you will make them believe of the authenticness of your product or service.
3. Videos are on Google’s side
There has been a significant increase in how much videos affect your search engine ranking as Google owns Youtube now. According to Moovly, there are 53% times you will show up first on Google if you have video on your landing page.
4. Video attracts everyone
Watching video is very convenient and easy to consume. Not everyone has much free to read a long article or newsletter, they want to see the product in action. Even if there is no word to describe each product, the viewers can understand it. In fact, 68% of consumers would prefer to watch an explained video.
It’s time for marketers to give more attention in video marketing. What do you think? Don’t forget to like and comment!